Digital workflow leader Intoware, today announced that Brad Flook has been appointed as its new Sales Director. Brad Flook brings to the role 25 years’ business operations and sales leadership experience, having joined from reprographics company, The Hobs Group.

This senior appointment follows Intoware’s most successful year to date since it was founded in 2015, which saw revenue of almost £1m and its monthly recurring revenue increase by 40 per cent.

Brad Flook will be responsible for growing the revenue stream of this young software-as-a-service (SaaS) company, its digital-work instruction software ‘tool’ WorkfloPlus, integrates with wearables, tablets and smartphones that empower the frontline workforce through collaborative working. 

In this new role, Brad will increase Intoware’s existing customer relationships in the oil and gas, manufacturing, rail, utilities, construction and infrastructure sectors and its reseller partnerships by opening up new market opportunities as the company continues to accelerate growth both at home and abroad.

Previously as Sales Director for the Hobs Group, Brad was responsible for national sales, customer success and marketing strategy. He provided executive sponsorship for major customers and prospects, focusing on creating opportunities to drive growth and success for the company, while ensuring it always delivered on customer requirements.

Intoware’s Chief Executive Officer, Keith Tilley comments:
“We are delighted to have Brad Flook as our new Sales Director, as businesses are increasingly capitalising on the benefits digitisation provides. Brad’s valuable experience in a senior sales position, will stand him in good stead, as he takes on the role of leading our sales team by enhancing long-term customer relationships and unlocking new markets.

Brad Flook, Sales Director, Intoware, comments: 
“I’m excited to be joining Intoware right now, as businesses are rapidly implementing the Internet of Things and cloud software capabilities so they can collect data in a transparent and interactive way, that provides ‘real-time’ visibility into industrial assets, equipment, processes and resources.

“Despite this new era of digital efficiencies, many industries still remain un-digitised or in the early stages of their digital journey. Moving forward, we aim to support these businesses by helping them to identify which assets to digitise to reduce costs and benefit the bottom line, thanks to ‘the golden thread of information’ that collaborative workflow systems provide.”