Ovation Data, a data management services company and leader in digital transformation and data repository solutions, has announced the addition of Jasmine Tran as Vice President of Marketing. Tran comes aboard as the company continues to guide and serve data-driven companies and industries. Her knowledge and expertise will be key in creating and driving new digital and transformative marketing strategies. 

Mark Bashforth, CEO, Ovation Data said: 
“We are delighted to have Jasmine join our executive team. Her experience in the enterprise software business will help define the best strategies to boost awareness of our unique service offerings that win our clients’ trust. She has a deep understanding of our innovation leadership in the data management space and how to best position us well into the future. Jasmine will lead our corporate, product, and digital marketing activities, marketing strategy, and brand management. She will be instrumental to our continued growth as a trailblazer in this rapidly evolving industry.”

Tran brings more than 12 years’ experience in marketing, public relations and partnership outreach, primarily in oil & gas software. She held various positions during eight years with CGG GeoSoftware. Initially in Houston, she supported marketing efforts and product launches for the North and South American regions. After joining the Strategic Global Marketing team, she pioneered marketing implementation plans and successfully transitioned the value proposition and messaging from a scientific-centric perspective to a business value perspective. She spent the past five years managing marketing for Europe and Africa from The Hague, Netherlands. Throughout her tenure, Jasmine designed strategic direction initiatives, coordinated integrated marketing campaigns, public relations, and communications programs using digital marketing, social media, advertising and events. She focused on developing and maintaining processes for generating sales leads, creating and communicating business messages and ensuring brand consistency and image. 

Tran said, 
“I am excited to help Ovation Data enhance its go-to-market approach and business strategy by creating integrated programs that will accelerate company growth. This era of greater connectivity brings drastic changes in how we communicate and do business with customers and partners. Perfectly positioned to accommodate today’s evolving world, Ovation Data is expanding its core offerings for the energy sector, media & entertainment, healthcare and cyber security. I look forward to connecting that journey with our clients’ needs for our mutual success.” 

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