The Loop is at the heart of OMV's new brand identity. It represents their commitment to a sustainable, circular future, and anchors a bold shift in how the Company look, speak, and connect. 

Now installed on the roof of OMV's headquarters, 80 meters above the ground, this iconic symbol is a visible reminder of OMV's mission to move Forward for Good.

The new corporate identity builds on a branding, developed three decades ago. The core element of the new brand design is an iconic symbol that embodies OMV’s direction, anchored in sustainability and circularity. It represents continuous motion and progress, forward looking and future-oriented attitude, while building on its proud heritage and paving the way for tomorrow. The branding and design will be implemented at all OMV touchpoints – from B2B (business to business) to B2C (business to consumer) – including at around 1,000 OMV filling stations in seven countries that serve over 650,000 customers every day. 

KeyFacts Energy: OMV Austria country profile